Competitor Performance Report lets you instantly benchmark your brands performance against your competitor's brands.

With Competitor Performance Report, you as a brand should be able to do the following :

Benchmark Brands Performance

Know where your brand stacks in the industry as per various social parameters
Benchmark Activity Performance

Keep a tab on competitor's activity & key performance KPIs
Audience Growth Strategy

Analyse the shift in followers growth and strengthen your community management
Identify successful content

Identify content which is resonating with your audience

To add brands on the platform :

1. From your homepage of Sprinklr Self-Serve, navigate to settings from the left side navigation bar.
   
   

2. Select Brands under Inbox & Publishing in Sprinklr Social.
   
   

3. In Brands Window, click on Add Brand on the top right corner.
   
   

4. In Brand Details Window, you can add the following :

   • Brand Logo

   • Brand Name

   • Brand Description

   • Brand Type

   • Accounts : Twitter, Instagram and Facebook
     
     

5. Click on Brand Logo to upload the Brand logo for the brand you are adding on the platform

6. Enter the Brand Name which you wish to be reflected in Competitor Performance Report

7. Enter the Brand Description for clear and easy understanding for other user in the workspace.

8. Under Brand Type, you can select from My Brand or Competitor Brand. If you are adding your own brand , select my brand or else select competitor brand.

9. In Accounts, you can add brands social handles i.e. Twitter , Instagram and Facebook.
   
   You can add as many specific social within social handles just by clicking + icon next to account URL Box
   
   

10. Once done, click on Save to add the brand on the platform.

11. In Brands Window, the added brand will start reflecting