Understanding Benchmark Brand Performance Reports
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This reports let you monitor competitors' performance, identify gaps, and optimize your social media strategy.
To fully comprehend the capabilities of this report, let's explore the range of actions available:
Navigating to Benchmark Brand Performance Reports:
1. Access the Insights module via the left-side navigation bar on your Sprinklr Social Advanced homepage.
2. Within the Insights module, select "Brand Insights."
3. Choose the "Benchmark Brand Performance" tab.
Report Dashboard Actions:
Searching Brands: Begin by entering your brand in the search tab to initiate a comparison.
The report automatically loads competitors, but you can expand this list by navigating to the "Competitors" tab and adding more brands.
Filters: Refine the report by applying filters to select specific sources and languages for listening.
Sharing: Disseminate the report to internal users within the platform by clicking "Share."
In the "Save and Share with Users" window, assign a name for the report and select users to share it with. Once completed, click "Share."Schedule Exports:
Effortlessly automate report sharing by scheduling exports on a daily, weekly, or monthly basis. The process is streamlined:
Click on "Schedule Exports" on topmost side of the dashboard.
In Schedule report window, select Export frequency be it daily, weekly or monthly
Select Day and Select the Export time
Select Users and Add External Emails to whom you want to send this report to.
Select the Format : PDF or Excel or Both
Once done, click on Schedule
The Report will be sent to user's over email on the frequency selected
Generate Dynamic Presentation Slides: Transform the report into dynamic presentation slides for real-time information sharing with external stakeholders.
Download Reports: Ensure offline access and easy sharing by downloading the report in PDF or Excel formats.
Time Range Filtering: Tailor reports to your preferences with time range filters, ranging from the last 24 hours to custom date ranges up to the year 2020.
Save Reports: Access frequently used data with ease by saving filtered reports.
Star a report on the left side of the report name, name it within the "Favorite Report" window, and click "Favorite."
The filtered report becomes conveniently accessible in the Reports Module.
Understanding Benchmark Brand Performance Report :
Note: Clicking on any metric widget opens a third pane, offering deeper drill-down capabilities. Feel free to explore these metrics by clicking anywhere within the widget to access more intricate insights.
The Benchmark Brand Performance Report is categorised into four insightful sections that provide a comprehensive view of brand performance and strategies. Let's delve into each of these sections:
Benchmark Brands Performance
Gain a clear understanding of your brand's position in the industry based on various social parameters. Key widgets in this category include:
Brand Performance Summary: Track the overall performance of brands on each social platform, including metrics such as Brand Posts, Total Engagement, and Average Engagement per Post.
Benchmark Activity Performance
Stay abreast of your competitors' activity and key performance indicators. Key widgets in this category include:
Brand Activity Trend Over Time: Understand the activity trends of brands in the industry over time.
Audience Engagement Over Time: Gain insights into the audience engagement trends on brands' social profiles over time.
Brand Activity by Time of Day: Identify the peak hours of activity for these brands.
Audience Engagement by Time of Day: Pinpoint the peak engagement hours for the audience on brands' posts.
Channel-wise Activity of Brand: Discover which channels are popular among brands for sharing content.
Channel-wise Performance of Brand: Uncover which channels are favored by the audience for engaging with brands.
Audience Growth Strategy
Analyze shifts in follower growth and enhance your community management strategy. Key widgets in this category include:
Audience Growth Scorecard: Strengthen your audience growth strategy by comparing your followers with other brands.
Country Details of Audience: Identify the countries from which the audience engages most with brands.
Language Preference for Audience: Recognize the preferred languages among the audience for engaging with brands.
Sentiment of Fan Voice: Perform sentiment analysis of audience messages on brands' social profiles.
Positive Fan Messages Trend Over Time: Gain insights into positive fan messages and analyze their trends for each brand.
Top Themes by Fans Associated with Your Brand: Understand the top themes, phrases, and keywords used by the audience.
Identify Successful Content
Identify content that resonates with your audience and competitors. Key widgets in this category include:
Objective of Brand Posts: Understand the objectives of competitor brands and align your content strategy accordingly.
Theme of Brand Posts: Discover the themes used by competitor brands and tailor your content theme accordingly.
Top Performing Content of Your Brand: Identify which of your brand's content has engaged the audience the most on social channels.
Top Performing Content of Competitors: Uncover which content from competitor brands has resonated most with the audience.
In Summary:
The Benchmark Brand Performance Report presents a comprehensive analysis of your brand's standing in the industry. It provides insights into your brand's performance metrics, competitor activities, audience engagement trends, growth strategies, and successful content themes. With various widgets offering in-depth metrics and comparisons, you're equipped to refine your strategies, enhance engagement, and optimize your brand's online presence.