Understanding Brand Health report
Updated
This report lets you gain insights into essential performance metrics related to your brand's overall health.
To fully comprehend the capabilities of this report, let's explore the range of actions available:
Navigating to Brand Health Report:
1. Access the Insights module via the left-side navigation bar on your Sprinklr Self-Serve homepage.
2. Within the Insights module, select "Brand Insights."
3. Choose the " Brand Health " tab.
Report Dashboard Actions:
Searching Brands: Begin by entering your brand in the search tab to initiate a comparison.
The report automatically loads competitors, but you can expand this list by navigating to the "Competitors" tab and adding more brands.Filters: Refine the report by applying filters to select specific sources and languages for listening.
Sharing: Disseminate the report to internal users within the platform by clicking "Share."
In the "Save and Share with Users" window, assign a name for the report and select users to share it with. Once completed, click "Share."Schedule Exports:
Effortlessly automate report sharing by scheduling exports on a daily, weekly, or monthly basis. The process is streamlined:
Click on "Schedule Exports" on topmost side of the dashboard.
In Schedule report window, select Export frequency be it daily, weekly or monthly
Select Day and Select the Export time
Select Users and Add External Emails to whom you want to send this report to.
Select the Format : PDF or Excel or Both
Once done, click on Schedule
The Report will be sent to user's over email on the frequency selected
Generate Dynamic Presentation Slides: Transform the report into dynamic presentation slides for real-time information sharing with external stakeholders.
Download Reports: Ensure offline access and easy sharing by downloading the report in PDF or Excel formats.
Time Range Filtering: Tailor reports to your preferences with time range filters, ranging from the last 24 hours to custom date ranges up to the year 2020.
Save Reports: Access frequently used data with ease by saving filtered reports.
Star a report on the left side of the report name, name it within the "Favorite Report" window, and click "Favorite."
The filtered report becomes conveniently accessible in the Reports Module.
Understanding Brand Health Report: Gauging Your Brand's Well-being
This report provides a comprehensive view of your brand's overall health, encompassing various dimensions. Let's explore its four illuminating sections:
Note: Clicking on any metric widget opens a third pane, offering deeper drill-down capabilities. Feel free to explore these metrics by clicking anywhere within the widget to access more intricate insights.
Key Pillar 1: Brand Awareness
Understand your brand's awareness and recall metrics. Key widgets in this category include:
Mentions: Track the frequency of your brand being mentioned.
Reach: Measure the potential audience size discussing your brand.
Engagements: Gauge total engagements across different social channels.
Unique Users: Count the number of distinct users discussing your brand.
Sentiment of Conversations: Observe the overall sentiment in conversations about your brand.
Sentiment Trend of Conversations: Track the trend of positive and negative mentions for your brand over time.
Share of Voice - Benchmark with Competitors: Compare your brand's mentions with competing brands over time.
Top Themes of Discussion: Monitor the prominent themes in discussions about your brand.
Top Phrases Associated with Your Brand: Keep tabs on commonly used phrases in conversations about your brand.
Key Pillar 2: Brand Performance
Compare your brand's performance attributes against competitors. Key widgets in this category include:
Brand Performance Scorecard: Compare brand performance on key attributes.
Trend of Conversations Around Performance: Monitor and compare trends of conversations about key performance attributes.
Top Themes of Discussion Around Performance: Observe the significant themes in discussions about your brand's performance.
Most Popular Phrases Around Performance: Keep track of frequently used phrases in conversations about your brand's performance.
Key Pillar 3: Brand Reputation
Monitor and benchmark brand reputation across competitors on key reputation pillars. Key widgets in this category include:
Benchmark Sentiment Across Key Citizenship Pillars: Analyze sentiment about brands on key citizenship pillars.
Trend of Conversations Around Key Pillars: Analyze how people feel about brands on key citizenship pillars.
Top Themes of Discussion Around Reputation Pillars: Observe top themes in discussions about various reputation pillars for your brand.
Most Popular Phrases Around Reputation Pillars: Keep track of commonly used phrases in reputation-related conversations for your brand.
Key Pillar 4: Brand Associations
Monitor brand associations and emotional reflections. Key widgets in this category include:
Brand Associations - Emotions: Recognize AI-detected emotions reflected in conversations about your brand.
Organizations Co-Mentioned with Your Brand: Monitor brands and organizations frequently mentioned alongside your brand.
Emotions Associated with Your Brand & Competitors: Benchmark AI-detected emotions in conversations against competitors.
Top Positive Brand Associations: Understand the top positive themes associated with your brand.
Top Negative Brand Associations: Understand the top negative themes associated with your brand.
Summarizing, the Brand Health Report offers an invaluable tool to gauge and manage your brand's vitality. By analyzing awareness, performance, reputation, and associations, you gain actionable insights that can shape your brand strategy, address potential issues, and strengthen positive brand attributes. This report empowers you to maintain a pulse on your brand's well-being across multiple dimensions, fostering a strong and resilient brand image in a competitive landscape.