This report lets you benchmark your content strategy against industry trends for enhanced engagement.

To fully comprehend the capabilities of this report, let's explore the range of actions available:

Navigating to Content Strategy Report:

1. Access the Insights module via the left-side navigation bar on your Sprinklr Self-Serve homepage.

2. Within the Insights module, select "Brand Insights."

3. Choose the " Content Strategy " tab.

Report Dashboard Actions:

1. Searching Brands: Begin by entering your brand in the search tab to initiate a comparison.
   
   The report automatically loads competitors, but you can expand this list by navigating to the "Competitors" tab and adding more brands.
   
   
   

2. Filters: Refine the report by applying filters to select specific sources and languages for listening.
   
   
   

3. Sharing: Disseminate the report to internal users within the platform by clicking "Share."
   
   In the "Save and Share with Users" window, assign a name for the report and select users to share it with. Once completed, click "Share."
   
   

4. Schedule Exports:

   Effortlessly automate report sharing by scheduling exports on a daily, weekly, or monthly basis. The process is streamlined:
   
   

   • Click on "Schedule Exports" on topmost side of the dashboard.

   • In Schedule report window, select Export frequency be it daily, weekly or monthly

   • Select Day and Select the Export time

   • Select Users and Add External Emails to whom you want to send this report to.

   • Select the Format : PDF or Excel or Both

   • Once done, click on Schedule

   The Report will be sent to user's over email on the frequency selected
   
   

5. Generate Dynamic Presentation Slides: Transform the report into dynamic presentation slides for real-time information sharing with external stakeholders.
   
   
   

6. Download Reports: Ensure offline access and easy sharing by downloading the report in PDF or Excel formats.
   
   

   
   

7. Time Range Filtering: Tailor reports to your preferences with time range filters, ranging from the last 24 hours to custom date ranges up to the year 2020.
   
   
   

8. Save Reports: Access frequently used data with ease by saving filtered reports.
   
   Star a report on the left side of the report name, name it within the "Favorite Report" window, and click "Favorite."
   
   The filtered report becomes conveniently accessible in the Reports Module.

Understanding Content Strategy Report: Enhancing Audience Engagement through Effective Content

This report empowers you to benchmark your content strategy against industry trends, leading to enhanced audience engagement.

By delving into its two illuminating sections, you can create more resonant content and track strategies across different channels.

Generate More ROI with Better Content

Create content that effectively resonates with your audience. Key widgets in this category include:

• Top Performing Key Objectives Deployed by Brands: Identify the top objectives of brands and their corresponding performance metrics.

• Average Engagement on Content Themes: Understand the top themes that resonate with customer preferences and their engagement levels.

• Theme Used by Your Brand: Analyze your brand's focus on different themes compared to those that engage your audience the most.

• Average Engagement on Content Tone: Identify the tones used by competitor brands that resonate most with the audience.

• Tone Used by Your Brand: Understand your brand's use of different tones of voice compared to those that engage the audience the most.

• Trending Hashtags: Discover the hashtags that engage the audience the most.

• Top Performing Content of Your Brand: Identify the brand's content that has engaged the audience the most on social channels.

• Top Performing Content of Competitors: Identify the competitors' content that has engaged the audience the most on social channels.

Channel Wise Content Strategy Benchmarking

Track the content strategy that resonates with your audience on different channels. Key widgets in this category include:

• Channel Wise Performance of Media Types: Understand which media types are popular on each social channel.

• Performance of Media Types Used by Your Brand: Measure the performance of each media type used by your brand on social channels.

• Most Engaged Content Posted by Your Brand & Competitors on Facebook: Analyze the most engaging content posted by your brand and competitors on Facebook.

• Most Engaged Content Posted by Your Brand & Competitors on Instagram: Explore the most engaging content posted by your brand and competitors on Instagram.

• Most Engaged Content Posted by Your Brand & Competitors on Twitter: Examine the most engaging content posted by your brand and competitors on Twitter.

In essence, the Content Strategy Report empowers you to tailor your content to maximize audience engagement. By analyzing top-performing objectives, themes, tones, hashtags, and media types, you can refine your content strategy to resonate better with your target audience. Additionally, tracking engagement patterns across different social channels provides insights into where your content strategy is most effective, helping you optimize your approach for each platform.