Understanding PR Executive Report
Updated
This report lets you access key performance metrics reflecting the effectiveness of your PR efforts.
To fully comprehend the capabilities of this report, let's explore the range of actions available:
Navigating to PR Executive Reports:
1. Access the Insights module via the left-side navigation bar on your Sprinklr Self-Serve homepage.
2. Within the Insights module, select "Brand Insights."
3. Choose the " PR Executive " tab.
Report Dashboard Actions:
Searching Brands: Begin by entering your brand in the search tab to initiate a comparison.
The report automatically loads competitors, but you can expand this list by navigating to the "Competitors" tab and adding more brands.Filters: Refine the report by applying filters to select specific sources and languages for listening.
Sharing: Disseminate the report to internal users within the platform by clicking "Share."
In the "Save and Share with Users" window, assign a name for the report and select users to share it with. Once completed, click "Share."Schedule Exports:
Effortlessly automate report sharing by scheduling exports on a daily, weekly, or monthly basis. The process is streamlined:
Click on "Schedule Exports" on topmost side of the dashboard.
In Schedule report window, select Export frequency be it daily, weekly or monthly
Select Day and Select the Export time
Select Users and Add External Emails to whom you want to send this report to.
Select the Format : PDF or Excel or Both
Once done, click on Schedule
The Report will be sent to user's over email on the frequency selected
Generate Dynamic Presentation Slides: Transform the report into dynamic presentation slides for real-time information sharing with external stakeholders.
Download Reports: Ensure offline access and easy sharing by downloading the report in PDF or Excel formats.
Time Range Filtering: Tailor reports to your preferences with time range filters, ranging from the last 24 hours to custom date ranges up to the year 2020.
Save Reports: Access frequently used data with ease by saving filtered reports.
Star a report on the left side of the report name, name it within the "Favorite Report" window, and click "Favorite."
The filtered report becomes conveniently accessible in the Reports Module.
Understanding PR Executive Report :
Note: Clicking on any metric widget opens a third pane, offering deeper drill-down capabilities. Feel free to explore these metrics by clicking anywhere within the widget to access more intricate insights.
This report is categorised into four illuminating sections, each offering a comprehensive view of your PR efforts and impact. Let's explore these sections:
Public Relations KPIs
In this section, track lead indicators of your PR efforts. Key widgets in this category include:
Media Coverage: Monitor news articles around your brand.
Top Tier Publications: Observe news articles published by top-tier publications for your brand.
Reach: Top Tier Publications: Measure the potential audience size of top publications covering your brand.
Media Coverage: Top Tier Publications: Track the extent to which your PR efforts have increased your brand's coverage by top media houses.
Trend of Media Coverage by Top Tier Publications: Monitor sentiment trends in articles about your brand published by top media houses.
Shares on Social: Top Tier Publications: Benchmark top-tier media presence and compare key metrics against competitors.
Benchmark Media Coverage: Top Tier Publications: Compare coverage in articles published by top media houses against competitors.
Traditional Share of Voice: Compare coverage in traditional sources against competitors.
Trend: Traditional Share of Voice: Track trends in news article coverage and compare against competitors.
Social Share of Voice: Compare mentions in modern sources against competitors.
Trend: Social Share of Voice: Track trends in social mentions and compare against competitors.
News Articles
In this section, discover the most popular news articles covering your brand. Key widgets in this category include:
News Articles: Top Tier Publications: Stay informed about top media houses publishing articles about your brand.
Media Coverage: Highlights: Explore top news stories relevant to your brand.
Media Coverage: Emerging Publications: Keep an eye on emerging media houses publishing articles about your brand.
Key Message Penetration: Top Themes of Discussion: Identify the top themes of discussions in articles published about your brand.
Worldwide Media Coverage: Analyze global media coverage about your brand.
Organizations Co-Mentioned with Your Brand: Identify top organizations that are co-mentioned in articles about your brand.
Media Coverage On Executive Team
In this section, uncover top highlights about your brand's executive team. Key widgets in this category include:
Top Tier Media Coverage: Executives: Track articles from top media houses featuring your brand's executives.
Top Articles on Executives of Competitor Brands: Monitor articles from top media houses featuring executives of competitor brands.
Amplifications
Discover influential people amplifying your brand. Key widgets in this category include:
Amplification by Top Journalists: Identify top journalists who are vocal about your brand.
Influencer Amplification: Identify top social profiles that are actively discussing your brand.
In Summary
The PR Executive Report offers a comprehensive view of your PR efforts' effectiveness. By exploring media coverage, top publications, sentiment trends, and other metrics, you gain valuable insights into your brand's visibility and reputation. Additionally, uncovering amplifications and executive team coverage helps you understand influential voices shaping your brand's perception. Armed with these insights, you can refine your PR strategies, build stronger media relationships, and enhance your brand's reputation and presence in the market.