Using Competitor Performance Report
Updated
Once you've added Brands on the platform, you can make use of the competitor performance report to compare performance your Brand's with competitors on the following :
Benchmark Brands Performance
Know where your brand stacks in the industry as per various social parameters
Benchmark Activity Performance
Keep a tab on competitor's activity & key performance KPIs
Audience Growth Strategy
Analyse the shift in followers growth and strengthen your community management
Identify successful content
Identify content which is resonating with your audience
Using Competitor Performance Report :
From your Homepage of Sprinklr Social Advanced, navigate to Reports from the left side navigation bar.
In Reporting Window, Select Competitor Performance report under Benchmarking.
In Competitor Performance, select the brands you wish to add in the benchmarking by clicking on brands tab.
Note : Brands tab include both My Brand and Competitor's Brand added in Brands under Inbox & Publishing in Sprinklr Social Settings
Once the brands are selected, data for different widgets will start reflecting.
You would be able to benchmark your brand vs competitor's brand on different KPIs under these categories :
Benchmark Brands Performance
Brand performance summary
Benchmark Activity Performance
Brand activity trend over time
Audience engagement over time
Brand activity by time of day
Audience engagement by time of day
Channel wise activity of brand
Channel wise performance of brand
Audience Growth Strategy
Audience growth scorecard
Country details of audience
Language preference for audience
Sentiment of fan voice
Positive fan messages trend over time
Identify successful content
Objective of brand posts
Theme of brand posts
Top performing content