What are Brand Insights Reports ?

Our Brand Research Reports offer curated insights designed to empower you with a comprehensive overview of your brand's performance in comparison to competitors across various industries and use cases. These reports are meticulously crafted, focusing on the most crucial Key Performance Indicators (KPIs) to provide actionable insights for your brand.

Selecting Brand Insights Reports:

1. Start by accessing the Insights module from the left-side navigation bar on your Sprinklr Self-Serve homepage.
   
   

2. Within the Insights module, select "Brand Insights."
   
   

3. Exploring the Overview:

   In the Brand Insights dashboard, the first tab provides a comprehensive overview of all the accounts associated with your chosen brand. This section presents engagement metrics, such as likes, comments, shares, and posts, as well as the social accounts linked to the brand.
   
   
   The total engagement is highlighted.
   
   By clicking on any of these metrics, you can further delve into detailed insights in the third pane.
   
   

4. Exploring Brand Insights Reports:

   The second widget offers access to eleven distinct Brand Insights reports, each catering to different use cases for your brand:
   
   

Brand Insights Reports :

• Insights Report: Uncover key social insights related to your brand.

• Benchmark Campaign Performance: Monitor campaign KPIs in comparison to top competitors.

• Discover Potential Areas of Crisis: Stay vigilant for events and potential crises affecting your brand.

• Brand Awareness: Track customer conversations and engagement levels.

• Benchmark Brand Performance: Monitor competitors' performance, identify gaps, and optimize your social media strategy.

• Product Insights: Evaluate your product's performance against competitors.

• PR Executive Report: Access key performance metrics reflecting the effectiveness of your PR efforts.

• Manage Brand Reputation: Keep a close watch on your brand's reputation across all platforms.

• Brand Health: Gain insights into essential performance metrics related to your brand's overall health.

• Digital Care Insights: Track customer care call drivers and other significant metrics.

• Content Strategy: Benchmark your content strategy against industry trends for enhanced engagement.

These Brand Insights Reports provide a wealth of information tailored to specific objectives, enabling you to make informed decisions and drive meaningful actions for your brand. With a diverse range of reports, you'll find the tools you need to enhance your brand's impact, engage with your audience effectively, and stay ahead in the competitive landscape.

Seize the opportunity to explore these insights, optimise your strategies, and elevate your brand's performance across the digital realm.