Which sources are covered and what is their limitations?

Updated 

In this article, we have covered all the sources supported by Social Listening.

Social channels

Source

Overview

Twitter

  • Source of Data: Official API - Firehose (All tweets and engagement stats are available in real-time)

  • Coverage: Both Public & Privately owned accounts data are available

  • Latency: Near real-time: 1-3 mins

  • Historical Data: Quarter 3 2014

  • Backfill Support: Yes

  • Engagement Stats Refresh Rate: Retweet Count, Reply Count, Favorite Count, and Quoted Message Count are updated in real time

  • Author/ Profile Metadata Details: Yes


For more information, refer to X(Twitter) as a Listening Source.

Facebook

  • Source of Data: Public API

  • Coverage

    • Earned: Public Pages only

    • Owned: Facebook page, profile, groups

  • Latency: 5-30 Mins

  • Historical Data: From the date of addition/ indexing of the Facebook page to the Sprinklr coverage

  • Backfill Support: Yes

  • Engagement Stats Refresh Rate: 2-3 hours

  • Author/ Profile Metadata Details: Partial (Earned mentions), Full (Owned mentions)


For more information, refer to Facebook as a Listening Source.

Instagram

  • Source of Data: Meta/ Public API

  • Coverage: Earned: Hashtag based listening only, Owned support available

  • Latency: 5-60 mins

  • Historical Data: Topic backfills Not available (since partner level tokens are leveraged to fetch IG posts)

  • Backfill Support: No

  • Engagement Stats Refresh Rate: Engagements stats will keep updating every 30-60 mins for first 7 days from the day of ingestion

  • Author/ Profile Metadata Details: Partial (Earned), Full (Owned)


For more information, refer to Instagram as a Listening Source.

Quora

  • Source of Data: Full Firehose. All public question, answer and comments are available

  • Coverage: Both Public & Private owned accounts data are available

  • Latency: Near Real Time

  • Historical Data: After 2009

  • Backfill Support: Yes

  • Engagement Stats Refresh Rate: Refreshed every 2 hours only for 7 days.

  • Author/ Profile Metadata Details: Yes


For more information, refer to Quora as a Listening Source.

Web sources

Source

Overview

Reddit

  • Source of Data: Official API - Firehose (All Reddit or Sub reddit posts and engagement stats are available in real-time)

  • Coverage: Direct firehose of both public & private owned accounts data.

  • Latency: Near real-time: 1-3 mins

  • Historical Data: Quarter 2 2017, Full historic access to owned account data dating back to account creation date.

  • Backfill Support: Yes

  • Engagement Stats Refresh Rate

    • Due to Firehose - API the post is updated in real time, 5-8 minutes max, once it is fetched.

    • Reddit scores are updated hourly once, for 7 days and Comment count for every 1 hour.

  • Author/ Profile Metadata Details: Yes


For more information, refer to Reddit as a Listening source.

News

  • Source of Data: Data Vendors

  • Coverage: Public mainstream news media primarily national and local market newspapers, news portals, wire services, news magazines, and various other news sources.

  • Latency: 12-24 hours

  • Historical Data: Q2 2015

  • Backfill Support: Yes, till the date of addition of News sites in Sprinklr

  • Engagement Stats Refresh Rate: Not supported

  • Author/ Profile Metadata Details: Yes


For more information, refer to News as a Listening source.