When publishing videos on social channels like Instagram, it's important to consider the size limitations imposed by the platforms. For instance, Instagram has a maximum video size limit of 100MB, while your video files may exceed this limit by several hundred megabytes or even gigabytes. To address this challenge, Sprinklr provides an automatic and proactive video optimisation feature that ensures your videos meet the size requirements set by each channel. 

By opting to optimize your videos during the upload process, Sprinklr will automatically adjust the video's parameters, such as frame rate, bit rate, video codec, audio channel, audio codec, audio sample rate, file format, and size. This optimisation process ensures that the final video file size falls within the prescribed limits of channels like Facebook, Instagram, Twitter, and LinkedIn. 

In this article, we will explore the benefits of automatically optimising videos for publishing, how the optimisation process works, and the specific channel specifications and requirements to keep in mind. By understanding these guidelines and leveraging Sprinklr's video optimisation feature, you can seamlessly publish videos on social channels while complying with their size limitations and maintaining high-quality content. 

Channel Specifications 

When using Sprinklr to upload and publish media content, it is crucial to adhere to the specific requirements and recommendations set by each social channel. Failure to meet these specifications may result in video incompatibility or rejection by the channel. To address this issue, Sprinklr offers an optimisation functionality that ensures your videos align with the channel's requirements. 

Below, you will find a comprehensive table outlining the specifications set by different social channels. By reviewing these specifications and utilising the optimisation feature, you can ensure your videos are optimized for successful publishing on each channel. Understanding and adhering to these channel-specific requirements will help maintain video quality and compatibility across platforms.