In Sprinklr's Publisher tool, we offer a convenient Campaign Brief feature that assists users in accessing essential information related to their selected campaigns. By leveraging this feature, users can efficiently align their post content with campaign objectives and guidelines. 

The Campaign Brief in Publisher serves several benefits: 

• Guided Content Creation: Users can utilise the campaign brief as a valuable reference while crafting their post content. It provides essential guidance and ensures that the content aligns with the campaign's messaging and goals. 

• Seamless Collaboration: By attaching campaign briefs to specific campaigns within the platform, agencies or internal creative teams gain access to comprehensive information. This enables them to develop campaign concepts effectively, leveraging the provided insights and guidelines. 

• Concept Development: Briefs are instrumental in helping internal and creative teams develop impactful concepts for brands, campaigns, messages, and personas. They provide a framework and direction, fostering creativity and ensuring alignment with the overall campaign strategy. 

Note: To fully leverage the Campaign Brief feature, ensure that brief templates are created within the Brief tab during the campaign setup process. This step ensures comprehensive guidance for content development and collaboration. 

By leveraging the Campaign Brief in Publisher, users can streamline their content creation process, foster collaboration, and develop impactful campaign concepts that resonate with their target audience.