Publishing to social channels often involves considering a variety of character count limitations. Sprinklr's Publisher takes the guesswork out of how many characters you have left in your message when publishing through Sprinklr. The Publisher will display the character limit of your message in the Content section, based on native capabilities by channel and best practices for channel performance.
For instance, let's take Twitter as an example. If your message exceeds the standard character count of 280, the Publisher will highlight the exceeding characters in red. This functionality applies to other channels as well.
Character Limitations
Below, you'll find the character count limitations for channels that have specific character limitations displayed in the Publisher within Sprinklr. When publishing, these limitations will apply to the character count of your outbound messages' text. The current character count remaining will display below the message content field.
Account
Character Count
Description
Facebook Page
5000
This character limit applies to outbound posts and to engagements like comments and replies on Facebook.
LinkedIn Company
1300
This character limit applies to outbound posts, as well as to engagement on LinkedIn posts.
Instagram
2,200
The character limit for Instagram captions, comments and replies is 2,200 characters natively and through Sprinklr.
Twitter
280
Tweets must be 280 characters or less. This limit applies to outbound Tweets and to engagements, like replies or editable ReTweets, however, replies will subtract the handle of the Twitter user you are responding to from your remaining characters.
Twitter Direct Messages have a default character limit of 10,000.
*Natively and in Sprinklr, Tweets for Japanese, Korean, and Chinese will continue to have a 140-count limit.
TikTok
2200
The character count applies to the caption section for its videos and posts. The increase in characters means that creators don't have to confine their captions to a short paragraph but can now post much longer segments of text.
Youtube
5000
YouTube descriptions are limited to 5,000 characters, perfect for using timestamps, affiliate links, social media links, and much more. Remember to use keywords in your YouTube descriptions, and don't be afraid to include a few hashtags too!
On YouTube, you have a title limit of 100 characters. But even that's too long. The best titles are around 60-70 characters and display fully on most devices. Anything longer will show up as a truncated title
Did you know?
Some types of content published to Twitter will take up a reduced character count, or will take up no characters at all, allowing you to publish longer Tweets:
Links published to Twitter will use 23 characters, even if the link exceeds that count.
Media like videos and images will not use up any of your character count.
