Recommended Media Guidelines for Publishing on Social Channels
media recommendations
sprinklr social
Updated
2 months ago
, by Sprinklr Self-Serve Help Center
When uploading media content and publishing through Sprinklr, there are channel-specific requirements and recommendations to consider. Below, you will find the optimal specifications for images and videos supported in various social media channels.
Note: Because various social channels may update their optimal specifications for media uploads, this document may be updated frequently. You can always check here for the latest version. |
Entities | Image Guidelines | Video Guidelines | Reels Guidelines |
Format | JPEG, JPG, PNG, and GIF | Recommended Format: MP4 and MOV Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV. | Recommended Format: MP4 and MOV Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV. |
File Size | 1 GB(Post) 8 MB (DM attachment) | 10 GB(Post) 25 MB (DM attachment) | N/A |
Aspect Ratio | 1.91:1 to 1:1 | 16:9 to 9:16 | 9:16 |
Dimensions | Image: 2048x2048 Image Size for Shared Links: 1200x628 Carousel: 1080x1080 | Video: 4096x2048 | Minimum: 540 x 960 (540p) Maximum: 1080x1920 |
Duration | NA | 4 hours | 4 seconds - 60 seconds |
Twitter
Entities | Image Guidelines | Video Guidelines |
Format | JPG, PNG, GIF, and WEBP | MP4 and MOV |
File Size | Image: 5 MB Animated GIF: 15 MB | 512 MB |
Aspect Ratio | 2:1 | Landscape and Portrait= 16:9 Square= 1:1 |
Dimensions | Animated GIF: 1280x1080 | Landscape: 1280x720 Portrait: 720x1280 Square: 720x720 |
Duration | NA | Minimum: 2 minutes and 20 seconds (Not whitelisted with Twitter) Maximum: 10 minutes (With Media Studio). |
Audio | NA | Audio must be AAC with a Low Complexity profile. High-Efficiency AAC is not supported. |
Instagram
Entities | Image Guidelines | Video Guidelines | Reels Guidelines |
Format | JPEG/JPG, and PNG | MP4 and MOV | MP4 and MOV |
File Size | 8 MB | 100 MB | Maximum: 1 GB |
Aspect Ratio | 4:5 to 1.91:1 | 4:5 to 1.91:1 Story Video: 9:16 | 0.01:1 and 10:1 Recommended: 9:16 to avoid cropping or blank spaces. |
Dimensions | Landscape: 1440x754 Vertical: 1440x1800 Square: 1440x1440 | Landscape: 1920x1005 Vertical: 1920x2400 Square: 1920x1920 Story Video: 1920x1080 | |
Duration | NA | Direct Publishing: 60 seconds maximum, 3 seconds minimum Mobile Flow Publishing: 1 hour maximum, 3 seconds minimum Story: 15 seconds | Direct Publishing: 15 mins maximum, 3 seconds minimum Mobile Flow Publishing: 90 seconds maximum, 3 seconds minimum. |
Picture Size | Minimum width: 320 (will be scaled up to the minimum if necessary) Maximum width: 1440 (will be scaled down to the maximum if necessary) | Maximum columns (horizontal pixels): 1920 | Maximum columns (horizontal pixels): 1920 |
Frame Rate | NA | 23-60 FPS | 23-60 FPS |
Bitrate | NA | VBR, 25 Mbps (maximum) | VBR, 25 Mbps (maximum) |
Audio Bitrate | NA | 128kbps | 128kbps |
Audio Codec | NA | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) |
Video Codec | NA | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling. | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling. |
LinkedIn
Entities | Image Guidelines | Video Guidelines |
Format | PNG, JPEG, and GIF | AVC/MPEG-1/MPEG-4, VP8 and VP9, AVI, ASF, WebM, QuickTime/MOV, OGG, HEVC |
File Size | Upto or below 10 MB | 75 KB - 5 GB |
Aspect Ratio | 1.91:1 | 1:2.4 - 2.4:1 |
Dimensions | 1200x627px | 256x144 to 4096x2304 |
Duration | NA | 3 seconds to 10 minutes (when uploading from the LinkedIn mobile app) and 15 minutes (when uploading from desktop). |
Thumbnail | Less than 10 MB | Less than 10 MB |
Frame Rates | NA | 10 fps - 60 fps |
Bit Rates | NA | 192 kbps - 30 mbps |
Youtube
Entities | Video Guidelines |
Size | Maximum file size: 8 GB |
Resolution and Aspect Ratio | The standard aspect ratio for YouTube on a desktop is 16:9. When uploading other aspect ratios (vertical, square, etc.), the player automatically adapts itself to the size of the video, providing the optimal viewing experience based on the aspect ratio and device.NA |
Frame Rate | Content should be encoded and uploaded in the same frame rate it was recorded. Common frame rates include 24, 25, 30, 48, 50, 60 frames per second (other frame rates are also acceptable). Interlaced content should be deinterlaced before uploading. For example, 1080i60 content should be deinterlaced to 1080p30, going from 60 interlaced fields per second to 30 progressive frames per second. |
Recommended Format | MP4 |
Video Dimensions | 240p (426 x 240) 360p (640 x 360) 480p (854 x 480) 720p (1280 x 720) 1080p (1920 x 1080) 1440p (2560 x 1440) 2160p (380 x 2160) |
Google
Entities | Image Guidelines | Video Guidelines |
Format | JPG, JPEG, and PNG | MOV and MP4 |
File Size | Maximum 10 MB, but keep in mind that publisher specifications may require smaller file sizes | Up to 1GB |
Aspect Ratio | Landscape/horizontal: 16:9 or 4:3 Portrait/vertical: 9:16 or 3:4 | |
Dimensions | 300 × 250 px | Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440 × 1080 Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440 Square: 720 × 720, 1080 × 1080, 1920 × 1920 |
TikTok
Entities | Video Guidelines |
Format | mp4, .mov, and .webm |
File Size | Maximum: 1 GB |
Duration | Minimum: 3 seconds Maximum: 60 seconds |
Dimensions | Minimum width: 360 pixels Minimum height: 360 pixels |
Frame Rate | Minimum: 23 FPS Maximum: 60 FPS |