TikTok is a video-sharing social networking service with over 800 million active users worldwide. Being one of the most downloaded apps in the world and having an extensive user base, TikTok offers a unique opportunity for brands to engage at the forefront of trends. 

Before You Begin 

If you are not a TikTok user and do not have an account, you will need to set up a TikTok account in order to advertise on TikTok.  

Note: 

The TikTok account needs to be a Business Account in order to be added to Sprinklr. 

To add a TikTok Ads account to CXM Lite 

1. Go to the Homepage of CXM lite and click Settings on the left pane.

   
   

    

2. Click TikTok under Social within Platforms.

   
   

    

3. Click Add TikTok Ads Account in the top right corner.  

4. You’ll need to provide authorized access to add TikTok Ads Account to Care Lite. Click Confirm at the bottom. 

   
   

    

5. Now, add the desired account you’d like to add and click Add at the end. 

   
   

    

6. The desired TikTok account has been added to Care Lite.