Metric

Description

Facebook Page New Likes (Unique)

As defined by Facebook, this metric is the number of new people who have liked your Page.

Facebook Page Organic Impressions

As defined by Facebook, this metric is the number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans.

Facebook Page Organic Reach

Number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker

Facebook Page Paid Impressions

As defined by Facebook, this metric is the number of impressions of a Sponsored Story or Ad pointing to your Page.

Facebook Page Paid Reach

As defined by Facebook, this metric is the number of people who saw a sponsored story or Ad about your Page.

Facebook Page Total Impressions

As defined by Facebook, this metric is the total number of impressions seen of any content associated with your Page.

Facebook Page Total Likes

As defined by Facebook, this metric is the total number of people who have liked your Page.

Facebook Page Total Reach

As defined by Facebook, this metric is the number of people who have seen any content associated with your Page.

Facebook Page Video Organic Views (Viewed for 3 seconds or more)

Total number of times page's videos have been viewed for more than 3 seconds by organic reach.

Facebook Page Video Paid Views (Viewed for 3 seconds or more)

Total number of times page's promoted videos have been viewed for more than 3 seconds.

Facebook Page Video Views (Viewed for 3 seconds or more)

Total number of times page's videos have been viewed for more than 3 seconds.

Facebook Page Likes By Demographics

As defined by Facebook, this metric is the aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. This metric should be used in conjunction with dimensions Age Range or Gender.

Facebook Page Reach Demographics

As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by age and gender grouping. This metric should be used in conjunction with dimensions Age Range or Gender.

Facebook Page Likes By City

It is the aggregated Facebook location data, sorted by city, about the people who like your Page Note: This metric should be used in conjunction with the dimension City.

Facebook Page Reach by City

As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by city. This metric should be used in conjunction with dimension City.

Facebook Page Likes By Country

It is the aggregated Facebook location data, sorted by country, about the people who like your Page

Note: This metric should be used in conjunction with the dimension Country

Facebook Page Reach by Country

As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by country. This metric should be used in conjunction with the dimension Country.

Facebook Post Consumptions

Number of times people clicked on anywhere in your posts without generating a story

Facebook Post Engagements

As defined by Facebook, this metric is the number of people who clicked anywhere in your posts. Please note the "click" is defined by Facebook and not a URL shortener managed through Sprinklr.

Facebook Post Impressions

As defined by Facebook, this metric is the number of impressions for your Page post across the platform.

Facebook Post Stories Comment

Number of stories created about your Page post, by action type Comment

Facebook Post Stories Like

Number of stories created about your Page post, by action type Like

Facebook Post Stories Share

Number of stories created about your Page post, by action type Share

Facebook Post Stream Angry Reactions

The number of Angry reactions on a Facebook post.

Facebook Post Stream Comments

The number of comments on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Comments."

Facebook Post Stream Haha Reactions

The number of Haha reactions on a Facebook post.

Facebook Post Stream Likes

The number of Likes on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Likes."

Facebook Post Stream Love Reactions

The number of Love reactions on a Facebook post.

Facebook Post Stream Reactions

Gives the sum of likes and reactions on a post

Facebook Post Stream Sad Reactions

The number of Sad reactions on a Facebook post.

Facebook Post Stream Shares

The number of shares on a Facebook post. This is a unique metric for Facebook that corresponds to "Post Shares."

Facebook Post Stream Wow Reactions

The number of Wow reactions on a Facebook post.