Metric

Description

Instagram Post Comments

Number of comments that your Instagram post has received

Instagram Post Likes

Number of likes that your Instagram post has received

Note: It is available on image, video, & IG Media published as a Post. Album carousels, reels and IGTV are not supported

Instagram Business Post Reach

Total Number of unique accounts that have seen your insta post (Applicable only for business profiles)

Note: This includes reach for reels

Instagram Business Post Saved

Total number of unique accounts that have saved your post (Applicable only for business profiles)

Note: This includes saves for reels

Instagram Business Post Impressions

Total Number of times post has been seen (Applicable only for business profiles)

Instagram Business Total Reach

Total number of unique accounts that have seen this profile, applicable only for business profiles

Instagram Business Total Impressions

Total number of times this profile has been seen, applicable only for business profiles

Instagram Followers

Number of followers that your Instagram account has received

Instagram Business New Follower Count

Number of new followers gained. It does not represent a change in the total number of followers as it does not factor in un-follows

Note: The values for this metric are provided by the channel and always displayed in Sprinklr using US Pacific timezone

Instagram Video Views

Number of times your video has been viewed

Instagram Business Post Engagement

Sum of likes_count, comment_count, and saved counts on the IG Media

Instagram Business Total Email Contacts

The total number of taps on the email link in this profile, applicable only for business profiles.

Instagram Business 28 Days Total Impressions

The total number of times this profile has been seen (28-day metric), applicable only for business profiles.

Instagram Business Total Text Message Clicks

The total number of taps on the text message link in this profile, applicable only for business profiles.

Instagram Business Weekly Total Impressions

Total number of times this profile has been seen (7 day metric), applicable only for business profiles

Instagram Business Total Profile Views

The number of times your profile was visited

Instagram Business Total Phone Call Clicks

The total number of taps on the call link in this profile, applicable only for business profiles.

Instagram Business Weekly Total Reach

The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed (7-day metric). Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature; applicable only for business profiles.

Instagram Business 28 Days Total Reach

The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed (28-day metric). Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature; applicable only for business profiles.

Instagram Business Total Website Clicks

The number of times the link to your website was tapped

Instagram Business Total Get Direction Clicks

The total number of taps on the directions link in this profile, applicable only for business profiles.

Instagram Followers Count By Country

The countries of the Business Account's followers. Does not include the current day's data.

Instagram Followers Count By City

The cities of the Business Account's followers. Does not include the current day's data.

Instagram Followers Count By Demographics

The gender and age distribution of the Business Account's followers

Note: This does not include current day's data

Instagram Followers Online By Hour

The number of Instagram User's followers that were online during the specified period. Instagram Followers Online by Hour should be used in combination with Hour dimension and not Time of Day.

Instagram Business Post Story Replies

Total number of replies to the carousel (Applicable only for business profiles)

Instagram Business Post Reel Shares

The number of shares on an Instagram reel

Instagram Business Post Reel Comments

The number of comments on an Instagram reel.

Instagram Business Post Reel Likes

The number of Likes on an Instagram reel.

Instagram Business Post Initial Reel Plays

The number of times the reels starts to play after an impression is already counted

Note: This is defined as video sessions with 1 ms or more of playback and excludes replays

Instagram Business Post Shares

The Number of times your post or Story was shared

Instagram Post Followers Gained

The number of accounts that started following you after viewing your Instagram post or Instagram Story

Instagram Business Post Reel Replays

The total number of times your Reel was rewatched after the initial play.

Instagram Business Post Total Reel Plays

The total number of times your Reel was played, including replays by the same user.

Instagram Business Post Story Navigation Taps Exit

The number of times someone exited the story, applicable only for business profiles

Instagram Business Post Story Navigation Taps Forward

The total number of taps to see this story's next photo or video, applicable only for business profiles

Instagram Business Post Story Navigation Taps Back

The total number of taps to see this story's previous photo or video, applicable only for business profiles

Instagram Story Navigation Swipe Forward

The number of times someone shifted to the next user's story, applicable only for business profiles

Instagram Business Story Total Navigation

This metric represents the total number of actions taken from a story, including tap exits, tap forwards, tap backs, and swipes forward

Instagram Business Post Engagement Trend

Total number of likes, comments and saves on the media object, applicable only for business profiles

Note: This is a trend metric, presenting a value by the Date of engagement