LinkedIn Reporting Glossary

Metric

Description

LinkedIn Company Non-Employee Followers(Organic)

The number of non-employee users who have followed the company organically.

LinkedIn Company Employee Followers(Paid)

The number of employee users who have followed the company through paid promotions.

LinkedIn Company Non-Employee Followers(Paid)

The number of non-employee users who have followed the company through paid promotions.

LinkedIn Company Employee Followers(Organic)

The number of employee users who have followed the company organically.

LinkedIn Company Paid Follower Gain

Followers you gained through Sponsored Updates and/or Company Follow Ads.

LinkedIn Company Followers

Total number of LinkedIn members following your Company Page

Note: The number displayed here is updated only once a day, so it may be different from the current number on your Overview tab, which is updated in real time

LinkedIn Company Post Organic Engagements

The number of organic interactions (likes, comments, shares) received on company posts.

LinkedIn Company Post Clicks

Number of clicks on the content, the company name, or the company logo

Note: This metric is not to be confused with other Sprinklr click metrics derived from the URL shortener used

LinkedIn Company Organic Follower Gain

Followers you gained naturally, without advertising.

LinkedIn Company Post Impressions Trend

Number of times each update was shown to LinkedIn members

Note: This is a trend metric, presenting a value by the Date of engagement

LinkedIn Company Post Impressions

Number of times each update is shown to LinkedIn members

LinkedIn Company Post Organic Comments and Replies

The number of organic comments and replies received on company posts.

LinkedIn Company Post Comments

Number of Comments on a Linkedin Company page status post

LinkedIn Video Total Watch Time

The time the video was watched in milliseconds

LinkedIn Company Post Organic Likes and Reactions

The number of organic likes and reactions received on company posts.

LinkedIn Company Post Likes and Reactions

Number of Likes and Reactions on a Linkedin Company page status post

LinkedIn Video Views

Video views with play-pause cycles for at least 3 seconds

LinkedIn Video Unique Viewers

Unique viewers who made engaged plays on the video

Linkedin Company Post Shares

Number of Shares on a Linkedin Company page status post