Metric

Description

Pinterest Pin Impressions

The number of times a pin appears on users' screens.

Pinterest Pin Profile Visits

The number of visits to your Pinterest profile through a pin

Pinterest Daily Clickthrough Rate

The percentage of impressions that resulted in clicks on your pins.

Pinterest Pin Outbound Clicks

The number of clicks on a pin that lead to an external website.

Pinterest Pin Video Starts

The number of times a video pin starts playing.

Pinterest Pin Clicks

The number of clicks on a specific pin

Pinterest Pin Comments

Number of comments on a Pinterest Pin

Pinterest Pin Likes

Number of likes on a Pinterest Pin

Pinterest Total Followers

The number of Followers of the Pinterest Account profile. This is not the same as Pinterest Board Followers.

Pinterest Board Followers

The number of followers of the Pinterest Board(s).

Pinterest Pin Video 50% Viewed

The number of times a video pin is viewed at least 50% of the way through.

Pinterest Pin Video 95% Viewed

The number of times a video pin is viewed at least 95% of the way through.

Pinterest Pin Video Views (10 seconds or more)

The number of times a video pin is viewed for at least 10 seconds.

Pinterest Pin Video Views

The number of times a video pin is viewed.

Pinterest Pin Engagement

The number of users following a specific board.

Pinterest Pin Saves

This includes aggregated stats from all other versions of that same Pin that exist in Pinterest's corpus of over 80 billion Pins - matched by exact image signature and destination URL