Pinterest Reporting Glossary

Updated

4 months ago

In this article, you will be able to view the list of Pinterest Business Profile reporting metrics made available in Sprinklr Self Serve Custom Reporting Module.

Metric	Description
Pinterest Pin Impressions	The number of times a pin appears on users' screens.
Pinterest Pin Profile Visits	The number of visits to your Pinterest profile through a pin
Pinterest Daily Clickthrough Rate	The percentage of impressions that resulted in clicks on your pins.
Pinterest Pin Outbound Clicks	The number of clicks on a pin that lead to an external website.
Pinterest Pin Video Starts	The number of times a video pin starts playing.
Pinterest Pin Clicks	The number of clicks on a specific pin
Pinterest Pin Comments	Number of comments on a Pinterest Pin
Pinterest Pin Likes	Number of likes on a Pinterest Pin
Pinterest Total Followers	The number of Followers of the Pinterest Account profile. This is not the same as Pinterest Board Followers.
Pinterest Board Followers	The number of followers of the Pinterest Board(s).
Pinterest Pin Video 50% Viewed	The number of times a video pin is viewed at least 50% of the way through.
Pinterest Pin Video 95% Viewed	The number of times a video pin is viewed at least 95% of the way through.
Pinterest Pin Video Views (10 seconds or more)	The number of times a video pin is viewed for at least 10 seconds.
Pinterest Pin Video Views	The number of times a video pin is viewed.
Pinterest Pin Engagement	The number of users following a specific board.
Pinterest Pin Saves	This includes aggregated stats from all other versions of that same Pin that exist in Pinterest's corpus of over 80 billion Pins - matched by exact image signature and destination URL