Snapchat Reporting Glossary

Metric

Description

Snapchat Profile Subscribes

The number of users who have subscribed to the profile.

Snapchat Profile Unsubscribes

The number of users who have subscribed to the profile.

Snapchat Profile Subscribers

The total number of users currently subscribed to the profile.

Snapchat Profile Subscribers Gained from Story

The number of new subscribers gained from views on the profile's story.

Snapchat Profile Subscribers Gained

The total number of new subscribers gained over a specific period.

Snapchat Profile Views

The number of views on the profile.

Snapchat Profile Social Context Unlocks

The number of times users have unlocked social context (like viewing mutual friends) on the profile.

Snapchat Story and Snap Replies

The number of replies received on stories and snaps.

Snapchat Asset View Time In Milliseconds

The total amount of time, in milliseconds, that users have spent viewing an asset.

Snapchat Asset Unique Viewers

The number of unique users who have viewed an asset.

Snapchat Asset Views

The total number of views on an asset.

Snapchat Asset Swipe Downs

The number of times users have swiped down on an asset.

Snapchat Story Views

The number of times stories have been viewed.

Snapchat Asset Clicks

The number of clicks on an asset.

Snapchat Asset Interactions

The total number of interactions (clicks, replies, shares, etc.) on an asset.

Snapchat Asset Shares

The total number of interactions (clicks, replies, shares, etc.) on an asset.

Snapchat Asset Unique Sessions

The number of unique sessions (distinct viewing periods) for an asset.

Snapchat Asset Average View Time In Milliseconds

The average amount of time, in milliseconds, that users spend viewing an asset.

Snapchat Saved Story Views

The number of views on saved stories.