TikTok Reporting Glossary
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Updated
4 months ago
, by Sprinklr Self-Serve Help Center
In this article, you will be able to view the list of TikTok Business Profile reporting metrics made available in Sprinklr Self Serve Custom Reporting Module.
Metric | Description |
TikTok Account Followers | Total number of followers for the business account as of the specified day |
TikTok Video Reach | Total number of unique viewers who viewed the video |
TikTok Video Views | Total number of views the video has received |
TikTok Video Shares | Total number of times the video has been shared |
TikTok Video Likes | Total number of likes the video has received |
TikTok Video Comments | Total number of comments the video has received |
TikTok Account Video Views | The total number of times the business accounts videos have been viewed. This metric is available per day. |
TikTok Account Profile Views | Total number of times the business accounts profile has been viewed. This metric is available per day. |
TikTok Account New Followers | Total number of new followers for the business account as of the specified day. This metric is available per day. |
TikTok Video Reach Trend | Total number of unique viewers who viewed the video |
TikTok Video Impressions Percentage By Source | Video Impressions percentage by source. Must be used in conjunction with dimension TikTok Video Source. |
TikTok Last 60 Days Follower Percentage By Gender | Gender distribution of business accounts followers. This information is available as an aggregate of the previous 60 days. This information is not available for accounts with less than 100 followers. |
TikTok Last 60 Days Follower Percentage By Country | Country distribution of business accounts followers. This information is available as an aggregate of the previous 60 days. This information is not available for accounts with less than 100 followers. |
TikTok Page Followers Online By Hour | The number of followers online in each hour of the day. This information is available per day. This information is not available for accounts with less than 100 followers. |
TikTok Video Total Time Watched | Total watch time of video across all views. |
TikTok Video Shares Trend | Total number of times the video has been shared |
TikTok Video Likes Trend | Total number of likes the video has received |
TikTok Video Comments Trend | Total number of comments the video has received |
TikTok Account Comments | Total number of comments received across business accounts videos. This metric is available per day. |
TikTok Account Likes | Total number of likes received across business accounts videos. This metric is available per day |
TikTok Account Shares | Total number of times the business accounts videos have been shared. This metric is available per day. |
TikTok Video Watched To Completion Rate | Percentage of viewers who viewed the whole video |