X Reporting Glossary

Updated

4 months ago

In this article, you will be able to view the list of X Business Profile reporting metrics made available in Sprinklr Self Serve Custom Reporting Module.

Metric	Description
X Un-followers	The number of users who have unfollowed the account over a specific period.
X New Followers	The number of new users who have started following the account over a specific period.
X Followers	The total number of users currently following the account.
X Impressions Trend	Number of times your Post has been viewed Note: This is a trend metric, presenting a value by the Date of engagement
X Impressions	Total Number of times your X post has been seen
X Video Views	The number of times videos from the account have been viewed.
X Post Replies	The number of replies received on posts from the account.
X Quotes (Engagement)	It is a count of how many times the Post was quoted (Repost with comment)
X Post Reposts	The number of times posts from the account have been reposted or shared by other users.
X Total Engagements	Number of times a user has interacted with the Post Note: This value is provided by X API and is not equal to sum of individual X metrics
X URL Clicks	The number of times users have clicked on URLs included in the account’s posts.
X Post Likes	The number of likes received on the account’s posts.
X Post Estimated Reach	This is a cumulative reach metric that combines X Post Direct Reach and X Post Reach by Reposts