YouTube Reporting Glossary

Metric

Description

YouTube Channel Subscribers

YouTube Channel Subscribers Gained minus YouTube Channel Subscribers Lost

YouTube Channel Subscribers Lost

As defined by YouTube, this metric is the number of times that users unsubscribed from a channel. Data for this metric is reported similarly to the subscribersGained metric. In channel reports, this metric includes subscribers lost through any mechanism through which users can unsubscribe from a channel. However, in reports that use either the video dimension or the filter parameter to restrict the response to only include data for a particular video, this metric only includes users who unsubscribed from the specified video's watch page.

YouTube Channel Subscribers Gained

Number of times that users subscribed to a channel

Note: A channel can gain or lose subscribers in several places, including the video watch page, the channel page, and the guide that appears on the YouTube home page. In channel reports, this metric includes subscribers gained from any of these places

YouTube Video Comments

Number of times that users commented on a video

YouTube Video Shares

Number of times that users shared a video through the Share button

YouTube Channel Views

Number of times that a video was viewed

YouTube Video Average View Duration

It is the average length, in seconds, of video playbacks.

YouTube Video Views

Number of times your Youtube video has been viewed

YouTube Video Likes

Number of times that users indicated that they liked a video by giving it a positive rating

YouTube Video Dislikes

Number of times that users indicated that they disliked a video by giving it a negative rating

YouTube Channel Views By Demographics

Provides number of views of the YouTube Channel

YouTube Video Views Percentage By Demographics

This is a metric provided via the YouTube API. Google defines this as the percentage of viewers who were logged in when watching your video.

YouTube Video Views By Device

Number of times that a video was viewed

Note: This should be used with the Device Type dimension

YouTube Video Likes By Country

Number of times that users indicated that they liked a video by giving it a positive rating

Note: YouTube Video Likes by Country should be used in conjunction with the dimension Country

YouTube Video Views By Country

Number of times that a video was viewed

Note: This should be used with dimension Country

YouTube Channel Views By Country

Number of views of the YouTube Channel

Note: This metric should be used in conjunction with the dimension Country

YouTube Video Views Trend

Provides a daily total number for all YouTube Video Views

Note: Trend metrics aggregate YouTube metrics by day. Also, this metric should be used in conjunction with the dimension Date

YouTube Video Comments Trend

Provides a daily total number for all YouTube Video Comments

Note: Trend metrics aggregate YouTube metrics by day. Also, this metric should be used in conjunction with the dimension Date

YouTube Video Likes Trend

Provides a daily total number for all YouTube Video Likes

Note: Trend metrics aggregate YouTube metrics by day. Also, this metric should be used in conjunction with the dimension Date

YouTube Video Shares Trend

Provides a daily total number for all YouTube Video Shares

Note: Trend metrics aggregate YouTube metrics by day. Also, this metric should be used in conjunction with the dimension Date

YouTube Video Views By Player Location

Number of times that a video was viewed

Note: YouTube Video Views by Player Location should be used in conjunction with the dimension YouTube Player Location

YouTube Video Views By Referrer

Aggregates View data based on the referrer type, which describes the manner in which users reached the video

Note: This metric must be used in conjunction with the dimension YouTube Video Referrer