Fields | Description |
Instagram Business Total Impressions | The total number of times this profile has been seen, This is applicable only for business profiles. This metric includes ad and promoted impressions. |
Instagram Business Total Profile Views | The total number of unique accounts that have viewed this profile within the specified period, applicable only for business profiles. |
Average Engagement Per post | The average engagement per Instagram post such as post likes, post comments, and post replies. |
Total Engagement per 1000 Followers | The total number of engagements such as shares, likes, and comments per 1000 followers. |
Post Engagement Breakdown | The breakdown of post engagement such as likes, shares, and comments |
Post Saved | When you save the Instagram post such as photos, videos, and carousel posts. |
Get Direction Clicks | The total number of taps on the directions link in this profile, applicable only for business profiles |
Store Link Clicks | The total number of taps on the store link in this profile, applicable only for business profiles. |
Instagram Business Total Phone Call Clicks | The total number of taps on the call link in this profile, is applicable only for business profiles. |
Instagram Business Total Text Message Clicks | The total number of taps on the text message link in this profile, applicable only for business profiles. |
Instagram Business Total Website Clicks | The total number of taps on the website link in this profile, applicable only for business profiles. |
Top Countries by Followers | The list of top countries who followed the Instagram post. |
Top Cities by Followers | The list of top cities that followed the Instagram post. |
Followers by Demographics | The list of Instagram followers by demographics such as age, gender, income, education, etc. |
Top Languages by Followers | The list of top languages who followed the Instagram post. |
Online Follower Distribution by Hour | The number of Instagram users' followers that were online during the specified period. Instagram Followers Online by Hour should be used in combination with the Hour dimension and not Time of Day. |
Instagram Business Post Reel Likes | The number of Likes on an Instagram reel. |
Instagram Business Post Reel Comments | The number of comments on an Instagram reel. |
Instagram Business Post Reel Plays | The number of times the reels start to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. |
Instagram Business Post Reach | The total number of unique accounts that have seen the media object, applicable only for business profiles. |
Instagram Business Post Impressions | The total number of times the media object has been seen, applicable only for business profiles. Only the impressions received in the first 24 hours after the story is published. |
Instagram Business Post Reel Shares | The number of shares on an Instagram reel. |
Instagram Business Post Reel Engagements | The number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments on an Instagram Reel. |
Stories Taps Forward |
The total number of taps to see this story's next photo or video, applicable only for business profiles. |
Stories Taps Back | The total number of taps to see this story's previous photo or video, is applicable only for business profiles. |
Stories Exit | The number of times someone exited the story, applicable only for business profiles. |
Story Replies | The total number of replies to the story, applicable only for business profiles. |
Completion Rate | The number of people that watched your entire Story. This is calculated by dividing the total number of impressions on the last segment in your story by the total number of impressions on the first segment. Then, the result is multiplied by 100 to turn it into a percentage. |
