Linkedin Reporting Glossary

Updated 



Sprinklr Reporting is one of the industry's most comprehensive and flexible Social Analytics platforms. Reporting Insights stores and visualizes data for all major social networks and provides advanced operational and customer service reporting.



The Reporting Glossary is intended to provide an understanding of Reporting capabilities and detailed definitions of all available Metrics and Dimensions.



Fields 

Description

Organic Employee Follower

Followers you gained naturally, without advertising.

Organic Non-Employee Follower

The total number of LinkedIn members following your Company Page are non-employees.

Paid Employee Follower

Employee Followers you gained through Sponsored Updates and/or Company Follow Ads.

Paid Non-Employee Follower

Followers you gained through Sponsored Updates and/or Company Follow Ads who are not employees.

Organic Follower Gain


Paid Follower Gain


Organic Likes

Organic likes are the likes you receive without the use of promotions. If someone sees a promoted or sponsored post and likes it, it's counted as a paid like.

Organic Comments

Organic comments are the comment you receive without the use of promotions.

Organic Engagements

Organic engagements such as likes, comments, and shares you receive without the use of promotions.

Average Engagement post trend

The average engagement on the post such as post likes and reactions, comments, and shares.

Post Engagement Breakdown

The breakdown of post engagement such as post likes and reactions, post comments, and post shares.

Audience Top Countries

The audience from the top countries who visited the LinkedIn post.

Top Countries by Page Views

The page views of the posts are segregated by top countries.

Audience Top Cities

The number of followers on the LinkedIn post is segregated by top cities.

Top Cities by Page Views

The page views of the posts are segregated by top cities.

Audience by Company Size

The number of followers on the LinkedIn post is segregated by company size.

Company Size by Page Views

The number of page views segregated by company size.

Audience by Top Industry

The number of followers segregated by top industries.

Page Views by Top Industry

The number of page views segregated by top industries.

Audience by Seniority

The number of followers segregated by seniority.

Page Views by Seniority

The number of page views segregated by seniority.

Audience by Job Function

The number of followers segregated by seniority.

Page Views by Job Function

The number of page views segregated by job function.