Linkedin Publishing Capabilities & Limitations

Updated 


You can perform a wide variety of functions in the Sprinklr platform with your connected LinkedIn Account, while a small number are API Limitations by limitations inherent to LinkedIn's API. 

 

LinkedIn Limitations 

Due to LinkedIn API Limitations, we are unable to perform the following actions within the Sprinklr Platform: 

 

  • Manage LinkedIn Job Postings 

  • Manage LinkedIn Products 

  • Add photos to LinkedIn Group Posts 

  • Filter (target) to Employees vs. Non-Employees when publishing 

  • Create a Permalink for LinkedIn Company 

  • Monitor Send and Reply to LinkedIn Mail 

  • Report on Likes that Comments on a Post receive 

  • LinkedIn video posts are considered UGC posts and editing of these posts is not supported for LinkedIn UGC posts (video posts) due to API limitation 

 

Note: 

For any post on LinkedIn Profiles, only the first 30 days' comments can be fetched from the posting date. 


LinkedIn Capabilities 

General Capabilities 

Capabilities 

Sprinklr Supported (Company) 

Sprinklr Supported (Profile) 

Notes 

Manage Company Pages, Showcase Pages 

Yes 

No 

 

Manage Profiles 

No 

Yes 

 

Manage Products 

No 

No 

 

Manage Job Postings 

No 

No 

API Limitation 

LinkedIn Events 

No 

No 

API Limitation 

Linkedin Stories 

No 

No 

API Limitation 

Character Limit 

3000 characters 

3000 Characters 

Character Limit for 

  • Posts in Quick Publisher, and 

  • Comments & Replies in the Engagement Dashboards 

Update Profile Picture of LinkedIn Account 

No 

No 

API Limitation 




Reporting Capabilities 

Capabilities 

Sprinklr Supported (Company) 

Sprinklr Supported (Profile) 

Notes 

Reporting on a Video published from Sprinklr 

Yes 

No 

Only these video-specific metrics are supported for Reporting of LinkedIn videos: LinkedIn Video Views, LinkedIn Video Unique Viewers, LinkedIn Video Total Watch Time, LinkedIn Video Total Watch Time With Play-Pause Cycles, Likes/Comments. Other metrics, such as Shares and Impressions are not available. 

Reporting on a Video published natively 

Yes 

No 

 

Reporting on Likes, Shares, and Comments on Company Pages and Showcase Pages 

Yes 

No 

 

Reporting on Reactions 

Yes 

No 

 

Reporting on Profile 

No 

Yes 

 

Reporting of the following 

  • Articles and their Comments 

  • Document Post 

  • Job Post 

  • Celebrate Occasions 

  • Help 

  • Poll Post 

Yes 

(Only Text as a Message Type) 

Yes 

(Only Text as a Message Type) 

DP Controlled 

Can't differentiate based upon media type. 

Reporting on the following 

  • LinkedIn Stories 

  • LinkedIn Carousel Post 

No 

No 

API Limitation 




Audience Management/Targeting Capabilities 

Capabilities 

Sprinklr Supported (Company) 

Sprinklr Supported (Profile) 

Notes 

Target by Company followers 

Yes 

No 

 

Target post 

No 

No 

API Limitation 

Name and save targeting 

Yes 

No 

 

View audience expansion and segmentation 

Yes 

No 

 

Target by language, location, company, job title, school, the field of study, degree, skills, group, age, and gender 

Yes 

No 

 

 

 

 

Publishing Capabilities 

Capabilities 

Sprinklr Supported (Company & Showcase) 

Sprinklr Supported (Profile) 

Notes 

Publish Text 

Yes 

Yes 

 

Post Photos to Company Page Updates 

Yes 

No 

 

Videos can be posted as a Link 

Yes 

No 

 

Multi-Image Posting 

Yes 

Yes 

Maximum of 9 Images 

Adding Alt Text to a Photo Post 

Yes 

Yes 

DP Controlled 

Publishing a Video 

Yes 

Yes 

 

Adding SRT Captions to a Video Post 

Yes 

Yes 

DP Controlled 

Add Custom Thumbnail to Video Post 

No 

No 

API Limitation 

Add a custom thumbnail for link previews 

Yes 

Yes 

Sprinklr won't be able to upload custom thumbnails for the post with the first party links(www.linkedin.com/) specifically for LinkedIn Profile accounts. 

Location Updates 

No 

No 

API Limitation 

Published an Organic Post with Hyperlinked Images 

No 

No 

API Limitation 

Create Permalink for Company and Group Pages 

No 

No 

API Limitation 

Schedule a Post 

(for a future date with a precise hour and timezone) 

Yes 

Yes 

This is a unique capability that Sprinklr offers above and beyond the Public APIs and native LinkedIn capabilities. 

Preview of Post 

(in the Publisher window) 

Yes 

Yes 

 

@mention a Company Page in Post 

Yes 

Yes 

 

@mention a LinkedIn Profile in a Post 

Yes 

Yes 

DP Controlled — LINKEDIN_PROFILE_MENTIONS_ENABLED 

You can only mention those LinkedIn Profiles which have prior interaction in Sprinklr. 

Publishing an Article 

No 

No 

API Limitation 

Delete a Published Content 

Yes 

Yes 

 

Publish LinkedIn Live Video 

No 

No 

API Limitation 

Publish a LinkedIn Carousel Post 

No 

No 

API Limitation 

Publish a LinkedIn Document 

No 

No 

API Limitation 

 

Media Recommendations for LinkedIn 

  • LinkedIn Image: JPG, GIF, and PNG formats 

  • LinkedIn Videos File format: MP4