TikTok Ads Performance
Updated
Use the TikTok Ads Performance Report to review the performance of the Ads posted on TikTok.
Navigate to TikTok Paid Performance Report
Log in to Sprinklr Social Self-serve. On the Sprinklr Self-serve window, click Reports icon on the left pane.
The TikTok Ads Performance Report can be found in the Paid Performance section of Sprinklr Self-serve reporting module.
TikTok Ads Performance
TikTok Ads Performance report have 5 tabs respectively:
Summary
Trends
Campaigns
Audience
Creatives
Here are the detailed description of the above mentioned Tabs:
Summary Tab: This tab consists of 4 widgets:
Here are the detailed description of the above mentioned widgets:
Ads Overview: This widget explains the overall summary of the TikTok ad metrics such as Spend, Engagements, Impressions, Video Views, Link Clicks, LCTR, ER, VTR, CPM, CPV, CPE and CPLC. You can click on each of the metrics to view details in the third pane for the current as well as the previous period.
The full forms of TikTok Ad metrics are listed down:
Ads & Spend over Time: This widget explains the relation between the published ads and spent over time on the TikTok ads. You can click on a particular date to view details in the third pane for the current as well as the previous period.
Video Views by Quartile: It indicates the video views on TikTok ads over a period of 4 months.
Engagement Breakdown: It indicates the engagement breakdown on TikTok ads by likes, comments, and shares.
Trends Tab: This Tab contains 3 Sections as mentioned below
Video trends: This section analyzes the spend and play rate trends of your videos.
It consists of 4 widgets:
Spend and CPV by Date
Views & VTR by Date
Spend & CPV by Day of Week
Views & VTR by Day of Week
Engagement Trends: This section analyzes the spend and engagements trends on your posts.
It consists of 4 widgets:
Spend & CPE by Date
Engagement & ER by Date
Spend & CPE by Day of Week
Engagements & ER by Day of Week
Click Trends: This section analyzes the spend and click trends on your posts.
It consists of 4 widgets:
Spend & CPLC by Date
Link Clicks & LCTR by Date
Spend & CPLC by Day of Week
Link Clicks & LCTR by Day of Week
Campaigns Tab: This tab contains 3 widgets as mentioned below
Video KPIs by Campaign: This widget analyzes the performance of your videos by campaign. It consists of metrics such as spend, impressions, CPM, Video Views, VTR, and CPV.
Engagement KPIs by Campaign: This widget analyzes the engagement on your posts by campaign. It consists of metrics such as spend, impressions, CPM, Engagements, ER, and CPE.
Traffic KPIs by Campaign: This widget analyzes the traffic on your posts by campaign. It consists of metrics such as spend, impressions, CPM, Link Clicks, LCTR, and CPLC.
Audience Tab: It gives you insights of people who are engaging with Video ads. It contains 3 sections as mentioned below.
Video Audiences: This section analyzes the spend and play rate trends on your videos
It consists of 5 widgets:
Video KPIs by Country
Views & VTR by Age
Spend & CPV by Age
Views & VTR by Gender
Spend & CPV by Gender
Engagement Audiences: This section analyses the spend and engagement trends on your posts. It consists of 5 widgets:
Engagement KPIs by Country
Spend & CPE by Age
Engagements & ER by Age
Spend & CPE by Gender
Engagements & ER by Gender
Traffic Audiences: This section analyzes the traffic trends on your posts.
This widget comprises of 5 widgets
Links Clicks KPIs by Country
Spend & CPLC BY Age
Link Clicks & LCTR by Age
Spend & CPLC by Gender
Link Clicks & LCTR by Gender
Creatives Tab: This tab contains Insights on Ad Creatives which are being used in your ads such as Images, video, text, or carousel Ad types. It contains 3 sections as mentioned below.
Video KPIs by Post: This widget analyzes the performance of your video posts and track KPIs such as Spend, Video Views, VTR, and CPV of Ad Creatives.
Engagement KPIs by Post: This widget analyzes the engagement of your posts and track metrics such as spend, engagements, ER, and CPE of Ad Creatives.
Traffic by Post: This widget analyzes the traffic on your posts and track metrics such as spend, link clicks, LCTR, and CPLC of Ad Creatives.
