Sprinklr Reporting is one of the most comprehensive and flexible Social Analytics platforms in the industry. Reporting Insights stores and visualizes data for all major social networks and provides advanced operational and customer service reporting.
The Reporting Glossary is intended to provide an understanding of Reporting capabilities and detailed definitions of all available Metrics and Dimensions available.
Fields
Description
X(Twitter) New Followers
The number of new Followers added to your Account.
X(Twitter) Un-Followers
The number of accounts that have unfollowed your X(Twitter) account.
X(Twitter) Tweets
The number of tweets on your X(Twitter) account.
X(Twitter) Impressions
A count of how many times the Tweet has been viewed. X(Twitter) Impressions are a lifetime metric that was exposed just so that it can be made compatible with other lifetime metrics such as X(Twitter) Reach, X(Twitter) likes, etc. This is also again sourced from X(Twitter) Impressions(Insights) metric itself.
X(Twitter) Impressions Trend
A count of how many times the Tweet has been viewed. This is a trend metric, presenting a value by the Date of engagement.
X(Twitter) Unique Impressions (Insights)
A count of the number of times a user has interacted with the Tweet.
X(Twitter) Retweets
The number of retweets of your X(Twitter) account.
X(Twitter) Replies
The number of replies to your X(Twitter) account.
Average Engagement per Post
The average engagement per X(Twitter) post such as post likes, post retweets, and post replies.
Engagement per 1000 Followers
The engagement on the X(Twitter) post such as posts likes, post retweets, and post replies.
per 1000 followers
Brand Post Engagement Breakdown
The breakdown of brand post engagement such as likes, retweets, mention, and replies.
Engagement by Post Type
The engagement on X(Twitter) post types such as photo, link, and text.
Total Tweets by Media type
The total number of tweets by media type such as photo, link, and text.
All Tweets Posts Likes
A count of the number of times the post has been favourited.
All Tweets Posts Replies
The number of replies that your X(Twitter) post has received.
All Tweets Posts Retweets
The number of retweets that your X(Twitter) post has received.
