Facebook Platform Performance Report
Updated
This report provides comprehensive statistics on engagement, publishing, and various activities on your Facebook accounts. It includes detailed insights into user interactions, post performance, and audience behavior, helping you understand and optimize your presence on the Facebook platform.
Use the Facebook Platform Performance Report to review performance of the Facebook posts which have published during the publishing period.
Navigate to Facebook Platform Performance Report
Navigate to Left Navigation Bar of Sprinklr Social, click Reports icon on the left.
The Facebook Platform Performance Report can be found in the Platform Performance section of Sprinklr.
Facebook Performance
Facebook Performance report have 4 tabs respectively:
Overview
Content
Engagement
Audience
Here are the detailed description of the above mentioned Tabs:
Overview Tab
This tab consists of following Widgets -
Performance Summary: This widget explains the overall summary of the Facebook posts such as post impressions, engagements, unique page likes, published messages, post consumptions, average Post engagements, total page likes, and inbound count.
Trend of Page Like: This widget explains the trend of page likes over a period of time.
Growth of Total Page Likes: This widget explains the growth of total page likes over a period of time.
Page Scorecard: This widget explains the overall summary of Facebook posts’ average daily reach, average organic daily reach, total impressions, organic impressions, etc.
Page Reach Trend: This widget explains the Facebook page’s organic reach trend over a period of time.
Engagement Tab
This tab consists of following widgets -
Engagement Summary: This widget consists of various metrics such as post-consumption, comments, shared, and reactions.
Reactions Summary: This widget gives an overall summary of Facebook post reactions such as the number of likes, haha, angry, love, sad, and wow reactions.
Engagement per 1000 Followers: This widget gives an overall summary of Facebook engagement such as shares, comments, or reactions per 1000 followers over a period of time.
Post Engagement Breakdown: This widget provides an overall summary of post engagement breakdown by reactions, comments, shares, and consumption over a period of time.
Average Engagement per Post: This widget explains the average engagement of a Facebook post over a period of time.
Engagement by Media Type: This widget explains the overall engagement of the Post such as Shares, Comments, and Likes by media types such as Text, Photo, Carousel, Video, Link, and Reel.
Engagement by Day of the Week: This widget explains the overall engagement of the post such as Likes, Comments, and Shares over a week’s time.
Most Engaging Post Types: This widget explains the most engaging post in terms of likes, shares, and comments across different media types such as Text, Photo, Carousel, Video, Reel, and Album.
Engagement by Time of the Day: This widget explains the overall engagement in terms of likes, shares, and comments by the time of the day.
Content Tab
This tab consists of following Widgets -
Number of Page Posts with Media type: This widget explains the number of published messages across various media types such as Photo, Text, Video, Album, Link, Carousel, and Reel over a period of time.
Distribution of Page Posts Type: This widget explains the distribution of page posts across various media types such as Text, Photo, Carousel, Video, Link, etc.
Top Keywords by Engagement: This widget explains the top keywords by engagement in terms of likes, comments, and shares.
Page Video Views Trend: This widget explains the trend of page video views - organic or paid over a period of time.
All Posts: This widget shows the list of all Facebook Posts. Each post displays the post engagements, reactions, comments, and shares.
Audience Tab
This tab consists of following Widgets -
Audience by Demographics: This widget explains the distribution of page likes across various age groups.
Reach by Demographics: This widget explains the page's reach across various age groups.
Audience by Gender: This widget explains the page likes across gender - male, female, and unknown.
Reach by Gender: This widget explains the total page reach across gender such as male, female, and unknown.
Audience Top Countries: This widget explains the overall page likes across various countries such as India, the Philippines, Bangladesh, etc.
Top Countries by Page Reach: This widget explains the page's reach across the audience’s top countries.
Audience Top Cities: This widget explains the page's reach across the audience’s top cities.
Top Cities by Page Reach: This widget explains the page's reach across the top cities.
