Facebook Publishing Capabilities & Limitations

Updated 


In this article, we will cover the Publishing Capabilities and Limitations of Facebook within the CXM Lite platform.



Facebook Capabilities


Functionality

Sprinklr Supported

Notes

Publish a single image

Yes

Facebook will automatically re-size photos larger than 2048 x 1280 to this size.

Publish text post

Yes


Publish a 3D Image

No

API Limitation

Plan, publish, and report on these post types:

Yes


Adding Alt text to a photo post

Yes


Plan & Publish Facebook stories

No

API Limitation

Publish 360-degree image

No

API Limitation

Update profile image, or page info, including description and website

No

API Limitation

Support Facebook Business Manager authentication of accounts

Yes


Authenticate pages, personal accounts, and the associated URL to the native environment

Yes


Tag Facebook profile/events in Facebook posts

No

API Limitation

Tag/Mention Facebook pages in Facebook posts

Yes


Tag Facebook posts by location

No

API Limitation

Tag Facebook Posts with products

No

API Limitation

Edit/ Delete live Facebook Posts

Yes


Store posts and permalinks for published Facebook posts 

Yes


Permalinks to Private Messages and Public Recommendations

No

API Limitation

Target organic posts (only shows in the News Feed for users that fit within the targeting parameters)

Yes


Gate organic posts (only shows in the News Feed and on the page for users that qualify for targeting)

Yes


Publish/schedule unpublished (dark) posts

Yes


Create Events

No

API Limitations

Publishing and viewing live photos were taken using Apple devices

No

API Limitations

Posting multiple images in a Post, Album, and Carousel from within the Publisher window at a time

Yes


Publish carousel post

Yes


Publishing of video & carousels on Facebook Pages

Yes


Adding SRT captions to a video post

Yes


Adding custom thumbnail to a video 

Yes


Publishing of slideshows, canvas, milestone, events, and notes on Facebook Pages

No

API Limitation

Publishing from Personal Profile

No

API Limitation

Language and Gender targeting in Publishing

Yes


Post Mood Messages

No

API Limitation

Tag using Hashtags

Yes


GIFs in Posts and Messages

Yes


Stickers in Posts and Messages 

No

API Limitation

Use Emojis in Posts and Messages

Yes

Within the Sprinklr Mobile App, you can copy and paste emojis.

Publish Live Video

Yes


Facebook Offer Post

No

Sprinklr does not support the publishing and reporting of Facebook offer posts due to an API limitation.

Creating a new Facebook Album via Sprinklr

No

API Limitation



Facebook Dark Posts


Dark posts are created when you create ads or use paid promotion. There are no organic dark posts because they remain dark/invisible unless it’s promoted or published to the customer timeline. If a dark ad post is promoted and then published to the timeline, it is also an organic post. Also, staying true to its name, a dark post is never published but only surfaced as an ad. Basically, it's a Facebook post that the users can control and determine exactly who sees it through ads.




Facebook Limitations


Sprinklr utilises Facebook's API to allow users to manage Facebook Pages and accounts through Sprinklr. API limitations exist which prevent Sprinklr from supporting some Facebook features currently. Additionally, API limitations will mean that a small percentage of Facebook content is not available in real-time.



Publishing Limitations

  • Posting a Poll on Facebook Page Wall.

  • Posting a Video as a comment for a post or as a reply to any comment does not publish the video, instead, it posts a link to the video that opens in a separate tab when you click on the link.

  • Re-size photos during the publishing process. Posted photos will retain their initial size unless re-sized by Facebook; Facebook will automatically re-size photos larger than 2048 x 1280 to this size. 

  • Tagging photos through Sprinklr. You can not tag any images with Pages or Profiles.

  • Reach number, whether you have a select geo-targeting or not, will always be the sum of followers on Twitter and total page fans on Facebook.



Content Recommendations for Facebook


For content recommendations, see Facebook Content Guide & Recommendations.